Amongst all the factors, physical factors, social factors, cultural factors and personal factors were found to be the major factors affecting consumer buying behavior. To know the customer perception on various determinants of customer buying behavior. A purchase decision is the result of each and every one of these factors. Cultural factors play a significant role in influencing buying behaviour. Identifying the factors affecting the customers buying behavior. Declaration i hereby declare that the thesis titled the impact of factors influencing the buying behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select cities of india submitted for the award of doctor of philosophy phd in business management at d. This study investigates the factors affecting individuals smartphone buying behavior in bangladesh. This complex consumer buying behaviour does, therefore, necessitate a critical investigation by the researchers in every nook and corner of the world. There are a lot of factors influencing consumer by decisionmaking. Personal factors affecting consumer purchase decision. Some of the important personal factors that influence the buying behavior are. Culture is the most basic cause of a persons wants and behavior. Introduction consumer behavior is vast field, being studied by various researchers and marketers and researches are still going on.
Your income status affects unplanned buying behavior. The sample size taken for the research is of 300 respondents. Factors affecting consumers buying decision in the. Data analysis discussion and findingsthe descriptive statistics on spss was run to study the factors affecting consumers buying behavior as there is an explicit problem statement, definite hypotheses as well as comprehensive knowledge in this study. Diagram of importance scores according to age group and factors watches 8 18. Pdf factors affecting consumer buying behavior of mobile. The impact of factors influencing the buying behaviour on.
Industrial buying behavior and radical innovations abstract. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his. How can the factors affecting ethiopian leather footwear company. Singhvi department of family resource management, college of home science, mpuat, udaipur301, rajasthan, india corresponding author a b s t r a c t onlin opportunities for all. Reputation is seen as a source of information to reduce uncertainty when making purchases. Factors affecting the buying behavior of tourists on handicraft items special reference to tourists visiting patan durbar square and found the report to be original work of the student and written according to the prescribed format. Consumer buying behaviour refers to the buying behaviour of the ultimate consumer. Discount price of product affects unplanned buying behavior. What factors influence the buying behaviour of customers with multiple regular customer cards. What are the 5 factors influencing consumer behavior. An in depth analysis was done as to how factors of purchase decision, brand behavior and price influence the buying behavior and perception of the consumer. Factors influencing consumer behavior and prospective. Diagram of importance scores according to social role and factors watches 146 20. Factors which influence the buying behaviours of customers.
Jan 01, 2016 an analysis of factors affecting the consumers attitude of trust and their impact on internet purchasing behaviour. Second, explore the factors affecting consumer buying behaviour. To study factors 5 affecting consumers buying behavior for honda city cng. A study of factors influencing buying behaviour in the indian. Sep 02, 2018 cultural factors affecting consumer buying behaviour. These three factors are collectivism, environmental concern and perceived consumer effectiveness pce. Businesses often try to influence a consumers behavior with things they can. Pdf factors affecting impulse buying behavior of consumers. Culture plays a very vital role in the determining consumer.
Mar 04, 2021 this study investigates the factors affecting individuals smartphone buying behavior in bangladesh. Pdf a study on the factors affecting consumer buying. Factors affecting on consumers trust in shopping online. There is effect of variable on impulsive buying behavior. The thesis was divided into a theory part and empirical part.
However it was found that factors such as store location, promotional tools, impulsive buying, had a greater impact on people. Growing up, children learn basic values, perception and wants from the family and other important groups. Pdf factors influencing impulse buying behavior rizwan. To identify main competitor attributes towards the products.
These factors are the reason why each consumer behaves differently. Personal factors personal factors can also affect the consumer behavior. Blackberry smartphone with the case study in faculty of. Therefore, knowing the elements that impact the purchasing behavior could rise the sales volume. A study of factors influencing buying behaviour in the. Factors affecting buying behaviour the buying behaviour of the consumer is affected by various factors which are in the form of uncontrollable variables from a marketers point of view. Jul 01, 2018 a study of factors affecting online buying behavior of students t.
Considering that the research on environmentally friendly packaging is at its. The consumer behaviour or buyer behaviour is influenced by several factors or forces. A study on the factors affecting consumer buying behavior towards online shopping in pakistan. In this study researcher discovered the factors affecting purchasing decisions which influence consumers buying behavior, and also discovered subjective factors and objective factors which motivate buying behavior such as individual factors, final consumers, price, quality and trust towards purchasing environment. All these factors are interconnected and interlinked with each other. However it was found that factors such as store location, promotional tools, impulsive buying, had. There is no effect of variables on impulse buying behavior.
Jan 05, 2019 findings the study results suggest that consumers online shopping behavior is being affected by several factors like demographic factors, social factors, consumer online shopping experience, knowledge of using internet and computer, website design, social media, situational factors, facilitating conditions, product characteristics, sales promotional scheme, payment option, delivery of goods and after sales services plays an important role in online shopping. These include culture, subculture and social class. Factors affecting consumer buying behavior factors of. Introduction according to the global economy risks of consuming natural resources, trends of marketing went faster to increase the commercial development of ecofriendly products with cheap expenses, low maintenance cost, high quality, and environment. Personal factors such as occupation, economic situation and motivation becomes the common factor as it s not ideal for consumers to. Impulse buying, female consumers, consumer behavior, influencing factors, cosmetic products i introduction impulse buying is a major research concern behavior of consumers over last five decades 2. Factors affecting impulse buying behavior of consumers 2 6. Factors affecting the consumers decision behavior of buying green. Based on the existing literature this study analyses 15 factors and develops 10 hypotheses. Factors affecting impulse buying behavior of consumers at superstores in bangladesh wahida shahan tinne abstract impulse purchase or impulse buying describes any purchase which a shopper makes, through it was not planned in advance. We recommend the report to be accepted as partial fulfillment of the requirements for the degree of. To study the customer buying behavior on purchase of the products. Personal factors affecting consumer purchase decision towards.
Industrial buying behavior and radical innovations fig 1. This study investigates the factors that influence consumer behavior, and their prospective online purchase decisions in a dynamic pricing context. A study of factors affecting online buying behavior of. Results of the experiment indicated that the overall set. Psychological factors influencing consumer behaviour instructor janne peltoniemi pages 46 supervisor birgitta niemi learning, and attitude and behaviour change. Factors affecting the consumers decision behavior of buying green products 391 1.
The data was analyzed using factor analysis and multiple regressions. The purpose of this research was to study how different factors of consumer behavior effect on decisionmaking during coffee brand selection. The reputation of a business contributes to the credibility of buying behavior. Mostafa 2009 holds altruism, environmental concern, environmental knowledge, skepticism towards environmental claims, environmental attitudes to be the main factors that may affect consumers green purchasing behavior. Factors affecting impulse buying behavior of consumers. Rani 2014, identifies cultural, social, personal and psychological factors as the four major influences on consumers buying behaviour, adding that these factors cause consumers to develop product and brand preferences. Social factors play a vital role in the decision of buying certain products, including the most sensitive products such as home furnishing. An individual and a consumer is led by his culture, his subculture, his social class, his membership groups, his family, his pes his psychological factors, etc abstract consumer buying behaviour refers to the buying behaviour of the ultimate consumer. The theoretical part discusses the basics of factors affecting purchase decision, decisionmaking. Pdf factors affecting consumer buying behavior researchgate. Buying behaviour, this papers aim is to provide an indepth elucidation of the many aspects that influence consumer behaviour. A study on factors influencing consumer buying behavior in.
There is difference between male and female impulse buying behavior 3. The conclusion of this study is the four main factors which affects the consumer buying behavior such as personal factor, psychological factor, social factor and economic factor. There are different reasons to study consumer behaviour according to. Aug 09, 2016 behavior and factors 2 that have influences on buying decision for honda city cng and the result would be used as guideline for car manufacturers to proceed on further development. These are the reasons for placing variable 6 into factor 2. Using a qualitative study, first identify the element of consumer buying behaviour process for white goods industry. Factors that influence consumer behavior in the purchase of. There is no difference between male and female impulse buying behavior ha3. With the help of factor analysis ten decision factors of consumer buying behavior were derived. Factors affecting consumers online shopping buying behavior.
Cultural factors have a significant impact on customer behavior. Furthermore, buying behavior of individuals is frequently unconsciously affected by some factors. Factors affecting the consumers decision behavior of. Research methodology a system of models, procedures and. Iv abstract the major objective of this study was to assess the buying behavior of the ethiopian leather footwear exporting companies in terms of supplier selection criteria, buying center, and the factors affecting the purchasing process. International journal of business and social science, 147158. The closeended questionnaire was developed from standard questions of relevant literature as a research instrument. Diagram of the level of buying intention of respondents 123 17. However, in my study, it just research about personal factors affecting purchase decision consumer on men skin care products. Factors affecting consumers buying decision in the selection. Factors affecting the buying behavior of tourist on. Marketing personnel are constantly analyzing the patterns of buying behavior and purchase decisions to predict the future trends.
Consumer behavior can be explained as the analysis of how, when, what and why people buy. Amber yamin khan, emadul karim and omair abbas abstract the purpose of this study was to determine various factors such as age. Factors affecting on consumers trust in shopping online for. Various schemes like buy 1 get 1 free affect your buying behavior positively. In this paper the researcher tries to study different factors affecting consumer behavior and purchasing decisions. In this study researcher discovered the factors affecting purchasing decisions which influence consumers buying behavior, and also discovered subjective factors and objective factors which motivate buying behavior such as individual factors, final consumers, price. Factors affecting consumers buying behavior for honda. In this study the focus was limited only to social, personal and psychological factors. Data analysis discussion and findingsthe descriptive statistics on spss was run to study the factors affecting consumers buying behavior as there is an explicit problem statement, definite hypotheses as well. A study of factors of consumer buying behavior and its.
Factors that influence consumer behavior in the purchase. This situation for intrinsic factors affecting impulsive buying income level and presence of others variables behavior evidence from india, journal of can also be seen. The theoretical part discusses the basics of factors affecting. The study was undertaken on 638 mobile phone users of haryana state of india. Firms and organizations rely on consumer behaviour knowledge to forecast consumer needs and desires. General objectives to assess the buying behavior of ethiopian leather footwear exporting companies in order to describe their purchase of finished leather from different suppliers. Human psychology is a major determinant of consumer behavior. There is influence of factors on impulsive buying behavior. To study consumers buying behavior for honda city cng. Incremental radical innovation, recreated from tidd et al. Factors affecting impulsive buying behavior with mediating. India has ranked in online shopping after japan and america. Pdf a study of the factors that affect the impulsive.
Factors has significant influence on consumer buying behavior. Consumer behavior is a controversy subject and challenging that includes individuals and what they buy, why and how to purchase them, marketing and marketing mix of market. To find various determinants of customer buying behavior. This study aimed to determine factors of consumer behavior that affect to purchasing decision on. Factors that influence consumer purchasing decisions of. Results of the study prove that the factors which significantly affect impulse buying behavior are positive mood, impulse buying tendency and fashion involvement while insignificant variables for impulse buying are selfesteem, shopping enjoyment and hedonism. A case study of mens cosmetic market in karachi, pakistan. Nov 01, 2011 investigate the factors that affect the consumer buying behavior towards mobile phone. Factors affecting buying behavior of consumers in unauthorized colonies for fmcg products, global journal of management and business studies. In order to achieve the stated objective, multiple case study approach in the ethiopian leather footwear manufacturing industry was used by selecting three. A study of factors affecting online buying behavior of students. The impact of factors influencing the buying behaviour on the.
Following are the most commonly accepted factors influencing buying behaviour. Supermarket is one of an interesting area for the study where features of consumer behavior can easily be seen. A central part of the marketing process is to be aware of why a customer or buyer makes a purchase and without such an understanding, businesses find it hard to respond to the. Factors affecting consumers buying behavior for honda city cng. Factors influencing consumers decision to purchase food.
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